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CNC: Rachel Maddow Ratings Down 20%. Predicts show cancelation.

Posted by iusbvision on July 8, 2009

CableNewsCritic.com a popular cable news industry blog, now predicts that MSNBC’s Rachel Maddow will be canceled since the ratings are so low that it has fallen behind CNN’s Lou Dobbs re-runs.

I have watched Rachel Maddow. She has a cute smile and a very entertaining rhetorical style. She has spunk and in spite of the bad hair and wardrobe she is a likable character to be sure. Where Maddow falls down is on the substance. Once you have seen her show for a couple of weeks you have seen it all.

Maddow spins hard for the left, much like Sean Hannity does for the right, and while spin has its place, the spin still has to be directionally accurate and has to hold up so anyone doing 20 minutes of internet or public records research to see if it mostly holds up and more and more this is where Maddow gets in trouble.

We have taken Rachel Maddow to task a couple of times (1, 2), only to realize that correcting her could turn into a full time job. Apparently her viewers are figuring that out.

UPDATE – Phil Donahue made more ratings at MSNBC than Olby, but for MSNBC it is not about ratings. It is about the billions in contracts that GE has with the government and the kick backs GE sends to the Democrats, PAC’s and their lobbyist clients. It is about Obama taking the missile shield away from our allies in Eastern Europe and the next day Russia announces that it is doing new business with GE. GE has also been doing business in Iran using a subsidiary.

We quoted this article because it was interesting, not because we think MSNBC will yank Maddow. MSNBC’s ratings are so bad, and have been for so long that it has become rather obvious that GE is running it at a loss (and we define loss as at below opportunity costs) to keep the Democrats happy and the fat contracts flowing.

UPDATE II – Maddow claims that The Constitution does not have a preamble… - LINK.

20 Responses to “CNC: Rachel Maddow Ratings Down 20%. Predicts show cancelation.”

  1. Mike Wallens said

    Now that the god awful Iraq War is off the headlines, Maddow and company have no cause that resonates with anyone other than the hard left. Goodbye to Rachel, say hello to Dan Abraham, Joe Scarborough, Phil Donahue and all the other ex MSNBC prime timers.

    [You mean the war that we won in spite of the far left investing themselves into America's defeat using many of the the same arguments that Saddam Hussien was using with the zeal of his own defense attorney? - Editor]

  2. [...] [...]

  3. Mad at maddow said

    Why can these people report non-facts? Will she talk about Diane Watson’s racist comments and her “brightest leader I ever met-Fidel Castro” comment? How do these people get away with this anti America rhetoric? Wake up America. Get to a Tea Party.

  4. Brandon said

    I am so pleased to hear her ratings are floundering. This gives me hope that there are still reason based, sensible people in the world. Her show is horrible, and she caters to the obama administration blindly. she will try her best to make obama look good despite any situation. people are tired of this rhetoric. so long rachel, i’ll be glad to see you go.

  5. Paul said

    Hmm, her ratings are down and Fox’s are up? Just shows how low the IQ is of the average American.

    [It is too bad that you seem to lack the substance to make a real argument other than a trolling remark, but that is what we have come to expect. - Editor]

  6. Eric Heinemann said

    I watched MSNBC with the election of Obama, but mostly for their criticism of the prior administration. Upon realizing they were only political smear campaigners and soon after reasearching that Rockefeller was pro-socialisim (proof is in the artwork surronding the NBC building with the pro- EL DUCHE and U.S.S.R. artwork), I’m shocked she feels she can insult christians for their beliefs. Understand that MSNBC and the NBC network is pro-socialism to put it lightly. 10’s of thousands died Ms. Maddow in the fight against communist oppression and your career is a complete fraud and your shown no less than the Rockefellar foundations puppet. Shame on you!

  7. Rachel is gifted and our family loves her show said

    If you think a show needs canceling, please start with “morning Joe”. He is so arrogant and way too far to the right.

    [This really does speak a great deal about you. Joe is a moderate Republican. The simple truth is that those who you consider the far right are the same people that are closer to the views that the nations founders had. Here in America the nations founders established the center. Economic and religious freedom with self restraint for all. And while it could not be implemented perfectly, they continued to push towards that goal and as a result they unleashed the creative genius of man more than any other country on Earth. Centralized control over the economy and our lives is not what made America great, it is freedom from those things that did. So if you have any notions that you are the "center" it shows that denial is much more than just a river in Egypt.

    I linked to some of our other coverage of Rachel Maddow's spin, if you are feeling spry please try to demonstrate with evidence that can be verified how I am mistaken - Editor]

  8. Callie said

    I watched her show for about 10 minutes. Feeling the urge to upchuck, I changed channels. I’ve seen nasty, but with Rachel, that word is too tame.

  9. kevin whittaker said

    please don’t best three hours on television hardball keith O and rachel M not too keen on ED

  10. The Bagman said

    How much money would you be willing to put on Maddow’s getting cancelled in the next, say, six months? Year? Would you give me odds? I’d love this, since you’d lose lots of money.

    Feel free to post your response here, in my comment, in an “editor’s note,” since the inability to allow someone to disagree with you in comments speaks to a profound insecurity with your position.

    [Do you realize how silly you look in trying to make a bet with someone when you do not post your name or email address? If you were to win a bet who would we send it to.....captain keyboard commando?

    Anyways on to the substance.....

    Phil Donahue made more ratings at MSNBC than Olby, but for MSNBC it is not about ratings. It is about the billions in contracts that GE has with the government and the kick backs GE sends to the Democrats AND their lobbyist clients. It is about Obama taking the missile shield away from our allies in Eastern Europe and the next day Russia announces that it is doing new business with GE. GE has also been doing business in Iran using a subsidiary.

    Actually, we quoted this article because it was interesting, not because we think MSNBC will yank Maddow. MSNBC's ratings are so bad, and have been for so long that it has become rather obvious that GE is running it at a loss (and we define loss as at below opportunity costs) to keep the Democrats happy and the fat contracts flowing. How does it feel to be such a corporatist schill?

    By the way, any examination of the comments section will find several people who disagreed and posted, unfortunately for us none of them could make a very good argument. Just once we would like to find a leftist/corporatist with the brains to offer a substantive challenge. So far no such luck and with all due respect at this juncture you don't appear to be too promising. - Editor]

  11. thor71 said

    Hah – talk about not reporting the facts – How do you square the topic of this thread with the below ratings?

    Even though MSNBC’s August 2009 ratings are not surprisingly down, compared to the August 2008 convention and election coverage, Rachel Maddow’s show has continued to grow. Maddow is up a whopping 61% among views 25-54, and 92% in total viewers over last year. Maddow’s show continues to become a force on MSNBC.

    I’ll tell you how – you can’t, because it wasn’t accurate. Nice try Cleetus.

    ["Maddow’s show continues to become a force on MSNBC"

    That is like being all state from Rhode Island.

    But since I am big on substance - here is TV Newser from September 29, 2009.

    http://www.mediabistro.com/tvnewser/ratings/q3_cable_ratings_fnc_shows_fill_top_10_3_network_on_cable_beck_grows_timeslot_136_137122.asp

    Q3 Cable Ratings: FNC Shows Fill Top 10; #3 Network on Cable; Beck Grows Timeslot 136%
    Tuesday Sep 29, 2009
    If you've been following the cable news ratings, and we know you have, you'll know Fox News has been dominating, even more than usual, in 2009. In the just-finished third quarter, Fox News beat CNN and MSNBC combined in Total Viewers and the A25-54 demo in both total day and primetime viewing. FNC is also the only cable news network to post across the board gains vs. Q3 '08.

    • In Total Viewers, FNC was up 2% in primetime and up 8% in total day.

    • In A25-54 viewers, FNC was up 5% in primetime and up 12% in total day.

    • FNC was the third-ranked cable network behind ESPN and USA.

    • FNC had the top 10 programs in cable news. "The O'Reilly Factor" has been the #1 cable news show for 106 consecutive months. From 4pmET to 11pmET, all of FNC's programs showed growth, most double digits:

    Rank/Show — Total Viewer / A25-54 demo growth
    2. "Hannity," -- 9% / 17%
    3. "Glenn Beck," -- 89% / 136%
    4. "On the Record," -- 16% / 21%
    5. "Special Report" -- 20% / 34%
    6. "The FOX Report" -- 9% / 18%
    9. "Your World" -- 16% / 27%

    And for the month of September, FNC claimed the Top 13 programs in cable news in Total Viewers, which hasn't happened since Nov. 2004. It was the network's best month for the year in today day with Total Viewers and A25-54 viewers. Also, "America's Newsroom" (9-11amET) with Megyn Kelly and Bill Hemmer had its highest rated month (and quarter) in A25-54 viewers.

    You lose. - Editor]

  12. thor71 said

    And jesus – reading the “editors” replies are a hoot as well. Some of these are priceless

    “The simple truth is that those who you consider the far right are the same people that are closer to the views that the nations founders had”

    According to who? List your (objective) sources and reasons why you believe this.

    “Do you realize how silly you look . . ”
    “This really does speak a great deal about you.”
    “It is too bad that you seem to lack the substance”

    Do you know what “ad hominem” means? If not, I highly recommend you look it up.

    [One can definately tell that you watch MSNBC.

    You pulled the "color" snippets out of context while deliberately leaving out and avoiding the substantive arguments and facts right next to them.

    Olby would be so proud..../sniff

    - Editor]

  13. Joey Tranchina said

    Why is this old and inaccurate trashing of Rachel Maddow at the top of the Google listing? Is is because someone is willing to pay or to manipulate search to put dated & inaccurate data on the top of the search-heap?

    Unlike Fox Faux News, RM does not require that you address her errors; she does that herself on her web page… nobody’s perfect but a few of the talking heads on TV have respect for facts.

    The passionate support of the American public for the obvious distortions of Fox News does not bode well for the future of your country. I think the failed educational system in America has made American voters too ignorant to guide the country to survival.

    Just like communism, conservatism has failed to meet the needs of the people. Conservatives talk about “Liberty,” but, in the end, they support the crushing oligarchy of the state-industrial complex, which makes a mockery of individual liberty. This is just foolish and childish doctrinaire-conservatism by obsessed little people with no lives to protect. In the health-care debate they support insurance companies not patients and assert that the problem is government; in the Ponzi schemes of Wall Street, they blame the poor people who got bad loans with escalating rates but not those who sold obscure derivatives with fraudulent ratings; in Afghanistan they see only military solutions, while they have squandered and exhausted our military in unnecessary wars. America is an idiocracy which I fear even a decent force as strong as President Obama will not be able to save from its own ugly, bigoted, cowardly and self-destructive impulses. RA,RA RA.

    PS. Please, PLEASE run Sarah Palin for President. She is proof of the extent to which you are delusional. As Republican grown-ups have publicly stated, a Palin candidacy would destroy the GOP. Please, America could use the clarity. Palin / Bachmann 2012.. Prediction: They would not carry three states.

    [Folks,

    This is a typical example of the far left's thinking. As you can see it is packed with emotionally derived platitudes designed to satisfy his emotional hang ups.

    I could debate this man point per point and completely dominate him on the substance and it would be easy. But with people with this degree of emotional attachment facts mean little, but who knows, there is always hope that Joey actually cares about the issues he is talking about instead of just satisfying his hostility.

    I will address a couple of his points for entertainment purposes.

    "they blame the poor people who got bad loans with escalating rates but not those who sold obscure derivatives with fraudulent ratings"

    No Joey, if you bothered to read the voluminous writing we have done on this very site on this subject. We blame government who at first forced lenders to give bad/high risk loans to Democrat constituency groups (and by the way they are trying to do it AGAIN with the Community Reinvestment Modernization Act which we wrote about) and then how government regulation actually incentivised the practice through Fannie Mae and Freddie Mac. We wrote about how the Sarbanes-Oxley law fixed the mark to market rules for those mortgage securities to make the problem worse.

    Joey, I invite you to read the material we have under our "Mortgage Crisis" category for yourself as it is packed with verifiable evidence. However Joey no one is fooled. I realize that you are not the least bit interested in examining any material that could burst your emotionally created world view.

    Joey did say one thing that interested me,

    "Conservatives talk about 'Liberty,' but, in the end, they support the crushing oligarchy of the state-industrial complex, which makes a mockery of individual liberty."

    Oh how I wish he actually meant that. If he did he would be looking at the legislation, the lobbyists, the earmarks for lobbyist clients and the government picking winners and losers in the banking and financial industry and see that the 'corporatism' problem in the government is far, FAR worse in the Democratic Party than it ever has been with the GOP. That little deal Obama cut with big Pharma, the recent tobacco legislation. The amendment Chris Dodd slipped in the stimulus bill in conference that protected the bonuses of AIG, Fannie Mae, Freddie Mac and others all because those people receiving the bonuses were Chris Dodd's largest donors.

    We have written about it at length and Michelle Malkin just wrote a book that catalogs it.

    Joey, if I thought for one minute that you were capable of taking one piece of advice from anyone at all, it would be this. If you were truly concerned with the merging of corporate power and state power to harm the consumer and harm liberty I would hope that you would start with the party that is in power currently.

    PS - If you also really cared about corporatism you would recognize that Sarah Palin tore down the Republican machine in Alaska that was rife with corporatist corruption. You would also realize that Michelle Bachmann has been one of the most vocal opponents of just the very thing you are complaining about. It is a shame that you are too blinded by hate to see that. - Editor]

  14. Joey Tranchina said

    As to the exalted ratings for FoxNews, people for decades paid to get into side-shows to see “The Geek” bite the heads off of live chickens. They paid; they watched; but, after the disgusting performance, they did not invite the geek home for dinner.

    [Actually, it's Rachel Maddow who isnt being invited for dinner as her ratings are in the tank. But that doesn't matter a bit as MSNBC's model isn't designed to generate ratings. MSNBC exists to please members of the government so that GE can get its multi-billion dolllar contracts lubed up and approved, not because their model for television is a profitable one.

    Joey, how does it feel to be a duped corporatist schill? - Editor]

  15. diane dearinger said

    I cannot even comprehand not seeing Rachel five nights a week. I look forward each night to be enlightened to the days events in such a refreshing way. Her integrity, her knowledge, her ease at handling herself with even the best of adversaries, provides such a quality hour to my day. I never cease to be amazed by her. I will quit watching MSNBC if she leaves the programming lineup.

    How can the ratings be correct? I know many people who love watching her as well–we are all amazed. Not everyone has email. Should they send letters?

    Frustrated at the possiblity,

    Diane Dearinger

  16. John Shaw said

    Ms. Maddow is a gift to TV journlism. Please do not deny us that gift. She is not afraid to confront both left and right view points. Keep her at her seat. In fact, strap her down so she can’t get away. She is a brilliant interviewer. Thanks. Johh Shaw

    [Hi John,

    Perhaps you know "diane" who commented below (comment 15), or more likely you are the same person posting with multiple names as you both are using the same IP address and the same Comcast account near San Francisco (Glenwood/Felton).

    I can understand you not spelling the word journalism correctly but to misspell your own name in the post is really quite telling. Nice try - Editor]

  17. Rik said

    Absolutely right, when first I saw this show I thought it a retaliation show to republican oriented talk shows. Second time it was wearing thin. In a sentence: a one trick pony. So biased it is unbeleivable, I am from Ireland and consider myself pretty liberal although I hate labels but this show is just ludicrous. I am calling this show out as I would hope republicans would call out shows that are overly biased toward their views. This show won’t last long probably. Gives democrats and liberalism a bad name.

    [Hi Rik,

    Thanks for your post and I have a few points to make myself. While there are still many authentic "liberals" still in the United States, none of them are in the Democratic Party leadership. Joe Lieberman was the last authentic liberal left in the Democratic leadership and he was driven out of the party by the new leftists that have taken over the party. There are many people in the Obama Administration and in the Democratic leadership that sing the praises of Hugo Chavez, Fidel Castro, Daniel Ortega, Chairman Mao, Zelaya, Marx, etc etc. Any genuine liberal would be repulsed by the far left, just as you are. - Editor]

  18. Richard H said

    I know that I have tried to give Rachel’s show a chance. It’s been very hard for me to even relate to some of her incredibly bias opinion’s. Im an Independent, like to see what both side of the fence are saying and make a decision. Frankly, I dont think I have seen one topic that wasnt complete garbage and completely bias, oh wait, she did get angry about dont ask dont tell not being taken care of and fails to remember that the nation is fighting 2 wars and incredibly worried about “health care reform”. It seems to me that the Obama administration writes for her. Between her and Kieth I can’t figure out if they are talking down to me or trying to convince me, it appears to be both. The tactics of the two shows are if you agree then you are a genius and completely original, if you dont you are a bigot and a zombie. I dont know who can stand to watch the shows they are as it was said the Shawn Hannity or Glenn Beck (without the tears) of the left. There was a time when NBC had something the Man’s name was Micheal Savage, whom I enjoy for his real emotion and comments, they at least seem genuine. Hope they ax the show soon, I would rather have Rachel in an unemployment line then belittle the masses with her propaganda.

    [I am with you on Savage, while I disagree with him at times and he certainly can be intemperate, at least you know from him its the best truth he is capable of. He is a smart and entertaining guy even though I think he can be a little far out from time to time. Hannity is a little too partisan and takes too many ad-homonym shots but when I do watch him it is because he has a guest I want to hear. Hannity himself no longer makes me think, he no longer tells me anything I don't already know. As far as Beck, the left deliberately mis-characterizes him and smears him. Beck is insightful and has proved himself to be accurate on what he reports even though he cries on TV.

    MSNBC exists to help keep Democrats happy for GE. MSNBC's business model is not optimized to get the largest audience by a long shot. Thanks for dropping by. - Editor]

  19. [...] than Joy Behar, and yet there are some out there who think what she has to say means something. Knowledgable media sources have noted she has fallen behind even Lou Dobbs re-runs and is set for [...]

  20. Mjdzfun said

    Well..is it any wonder? She just announced on her show last night that John Boehner is confused about the preamble of the Constitution.
    Rachel, nnnn, not, nope…BOTH the Constitution AND the Declaration of Independence have preambles. Easy enough to fact check. Let’s see if she corrects herself on tonight’s show after the janitor points out her mistake to her.

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