The IUSB Vision Weblog

The way to crush the middle class is to grind them between the millstones of taxation and inflation. – Vladimir Lenin

New Media Second Only to TV As America’s Most Trusted News Source

Posted by iusbvision on March 15, 2010

The elite media culture is becoming more and more irrelevent.

Pew Research Center:

In the digital era, news has become omnipresent. Americans access it in multiple formats on multiple platforms on myriad devices. The days of loyalty to a particular news organization on a particular piece of technology in a particular form are gone. The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the internet, local newspapers, radio, and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day.

The internet is at the center of the story of how people’s relationship to news is changing. Six in ten Americans (59%) get news from a combination of online and offline sources on a typical day, and the internet is now the third most popular news platform, behind local television news and national television news.

In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized, and participatory. These new metrics stand out:

Portable : 33% of cell phone owners now access news on their cell phones.

Personalized : 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.

Participatory : 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.

To a great extent, people’s experience of news, especially on the internet, is becoming a shared social experience as people swap links in emails, post news stories on their social networking site feeds, highlight news stories in their Tweets, and haggle over the meaning of events in discussion threads. For instance, more than 8 in 10 online news consumers get or share links in emails.

The internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV.

More than half of American adults (56%) say they follow the news “all or most of the time,” and another quarter (25%) follow the news at least “some of the time.” Asked specifically about their news habits on “a typical day,” the results are striking: 99% of American adults say that on a typical day, they get news from at least one of these media platforms: a local or national print newspaper, a local or national television news broadcast, radio, or the internet.1

Only local and national TV news, the latter if you combine cable and network, are more popular platforms than the internet for news. And most Americans use a combination of both online and offline sources. On a typical day:

78% of Americans say they get news from a local TV station

73% say they get news from a national network such as CBS or cable TV station such as CNN or FoxNews

61% say they get some kind of news online

54% say they listen to a radio news program at home or in the car

50% say they read news in a local newspaper

17% say they read news in a national newspaper such as the New York Times or USA Today.

One Response to “New Media Second Only to TV As America’s Most Trusted News Source”

  1. […] New Media Second Only to TV As America's Most Trusted News Source … […]

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