AWESOME: New Allen West Ad!
Posted by iusbvision on October 6, 2010
This is my kind of communications strategy. No getting too cute by half with the opponent (too many GOP ads have done this in the past), no cute scene of the candidate in a hard hat nodding while pointing at nothing (**), just the candidate telling it like it is in a smart, bold and substantive way.
** Note: Almost everyone does this, it is meaningless and tells the voter next nothing and any voter over 30 has seen the hard hat with the nod scene 100 times. Everyone says “jobs”… give the voter a direct meaningful and substantive reason to vote for you that differentiates you from your opponent and if you can do that while saying jobs all the better.