The IUSB Vision Weblog

The way to crush the middle class is to grind them between the millstones of taxation and inflation. – Vladimir Lenin

How Media Bias Works: The Miami Herald Undermines Marco Rubio

Posted by iusbvision on November 23, 2010

How is it that the big networks and many large newspapers always quote “experts” that constantly reinforce false elite media narratives?

The answer is, because that is exactly what most journalists are trained to do in J-school. “What is that Chuck, are you saying that most journalists are taught to manipulate the public instead of making the public as best informed as they can”? That is exactly what I am saying and I know this all too well as I just finished my communications degree from Indiana University. I graduated with honors.

The journalistic philosophy taught in most J-schools is the “Walter Lippmann Objective Method”, but there is nothing objective about it. Lippmann’s method was to have the media use an elite technical class of “experts” to tell the public what they needed to hear in order to vote the “right way”. Anyone who has read Walter Lippmann’s book Public Opinion comes to understand very quickly the contempt he has for popular sovereignty and self auto-determination. Fortunately I had one communications professor who thought that Lippmann’s philosophy was nonsense, I had an English professor who thought so as well. Not every student is so lucky.

The method used to present you these experts is dishonest from the get-go. The journalist has an idea of the storyline or narrative he wishes to present. So he goes through his Rolodex and finds a person that can be portrayed as an expert who will (big time scare quotes here)independently verify and present the point of view the reporter intended to present in the first place.

Often times a reporter will run across a “man on the street” who just happens to totally and convincingly reinforce the narrative you usually see in the elite media. The implication was that the reporter just started talking to people on the street and wow isn’t the media in touch with “regular folks”. The truth is that the “independent regular person found on the street” knows the reporter would be there well in advance. I remember one study I saw a few years ago where the same person was in a dozen random man on the street interviews.

CNN was caught doing just this in a presidential debate where every “random audience person” ended up being a Democrat campaign operative, several of  whom had previously appeared on CNN – LINK.

The media bias in this example is from the Miami Herald. Of course the “Republican” who can always be counted on to trash conservatives in the elite media, David Frum, picked up on this right away as it goes along with his “conservatives are knuckle dragging neanderthals” narrative:

WASHINGTON — When a French TV station set out to understand the American phenomenon known as the tea party, it sent a reporter to Florida, down a dusty country road, past a bug-swarmed pond, and into a Pasco County pasture filled with people waving American flags.

It was Oct. 30, three days before Election Day. The crowd had come to Hallelujah Acres Ranch to hear Republican Senate nominee Marco Rubio, frequently hailed — and claimed — as one of the tea party’s biggest success stories.

But the typically unflappable candidate seemed uncomfortable with the French reporter’s questions about his tea party ties, as he did when an admirer asked him to autograph a tea party banner.

If the tea party is expecting Rubio to plant its yellow “Don’t Tread on Me” flag in the hallowed Senate chamber, it’s in for a letdown. This career politician who once carried the state party’s American Express card defines himself first and foremost as a Republican.

Rubio’s pollster, Whit Ayers, tactfully put it this way: “I think he’ll carry the banner for hopeful and optimistic conservatism and whoever wants to follow that banner is welcome to join.”

PARTY LOYALTY

Rubio has already made it clear that he will not be a rogue senator. One day after the election, he declared his support for the GOP establishment when he said he looked forward to serving under Republican Leader Mitch McConnell. He didn’t mention Sen. Jim DeMint of South Carolina, viewed as the more ideologically pure conservative and alternative power center, who championed Rubio’s campaign early on.

Two days later, McConnell tapped Rubio to deliver the weekly GOP address.

Rubio, 39, struck a pragmatic tone at the post-election news conference held in Miami, saying Republicans and Democrats have to work together to tackle big, immediate problems like the national debt and the war in Afghanistan. He did not launch salvos at President Barack Obama, as he usually does, and said he would reach out to Florida’s Democratic Sen. Bill Nelson.

“Early on in the primary, a conservative group of passionate, well-intentioned people coincided with his beliefs and somehow he got this tea party label, which I don’t think is totally representative,” said Republican fundraiser Jorge Arrizurieta.

“Did he embrace and receive the support of the tea party? Absolutely,” Arrizurieta said. “But will he move away from being a real Republican candidate? No way.”

Tea party leaders still claim Rubio as their own. Among Florida voters, 39 percent said they supported the tea party movement. Rubio got 86 percent of that group.

What you see used here are classic advertising association techniques to try and drive a wedge between Rubio and voters. As you will see the Miami Herald creates this narrative using no real information to imply that Rubio was all talk and he is just another country club Republican that got tossed out of office in 2006.

If the tea party is expecting Rubio to plant its yellow “Don’t Tread on Me” flag in the hallowed Senate chamber, it’s in for a letdown. This career politician who once carried the state party’s American Express card defines himself first and foremost as a Republican.

While the old “Don’t tread on me” flag from the American Revolution can be seen at some Tea Party events; neither Jim DeMint, Dick Army or Michele Bachmann keep that flag in their office. They fly the American flag just like everyone else.The American Express card crack is another advertising associative technique. We see the commercial on TV and they give the impression that if you have an AMEX card you are “somebody”; well the Marlboro man does the same thing but just from another cultural angle. Heck I am dirt poor and I have had a big corporate AMEX card before. It means nothing. Over half of the country supports the Tea Party movement, are we to think that none of them have an American Express?

Rubio has already made it clear that he will not be a rogue senator. One day after the election, he declared his support for the GOP establishment when he said he looked forward to serving under Republican Leader Mitch McConnell. He didn’t mention Sen. Jim DeMint of South Carolina, viewed as the more ideologically pure conservative and alternative power center, who championed Rubio’s campaign early on.

Again this narrative is pure nonsense. DeMint is not in the official leadership so Rubio saying that he would anticipate serving under DeMint would be unnecessarily divisive. That is not how things are done in Washington and that is not how DeMint and the Tea Party want things done. DeMint and the Tea Party have made an effective Tea Party Caucus that can effectively control the GOP with shear numbers. Do we see Marco Rubio moving to the old 2006 GOP positions that got the party kicked out of power or do we see Senator McConnell changing his positions to conform with DeMint, Rubio, Johnson, Kirk, Coats , Toomey etc. The few who are left in the old GOP leadership are racing to get in line with DeMint and his new freshman Senators.

“Early on in the primary, a conservative group of passionate, well-intentioned people coincided with his beliefs and somehow he got this tea party label, which I don’t think is totally representative,” said Republican fundraiser Jorge Arrizurieta.

Ohh it just happened that some of Rubio’s beliefs coincided with some in the Tea Party…. umm no. Rubio was in peoples face with the same narrative of the Tea Party and made it very clear that the GOP is been given a second chance, but is on probation and had better start governing as they campaign. In fact, Rubio was so eloquent in presenting the Tea Party narrative that the Democrat Party tried to get the Democrat in the race to drop out and support the big government RINO Charlie Crist. Here is a small sample of why the Democrats are scared to death of Marco and why we can expect more dishonest propaganda from the Miami Herald:

Last but not least, the talking head Jorge Arrizurieta. Who is this guy? Well he is a corporate lobbyist and minor fund raiser for the early Bush machine including Jeb Bush in Florida, so you can be sure he is in reporter’s rolodex.   Arrizurieta now supports Mitt Romney who the Tea Party doesn’t trust because of the failure of “RomneyCare” in Massachusetts, and his election year flip flops on abortion and other key issues. It seems that Romney has grown up some since losing the primary against John McCain, but we will see.

So as you can see, the Miami Herald made an emotionally convincing narrative out of nothing but cracks about flags, AMEX cards, not trying to run DeMint for party leader and a crack from a minor lobbyist. They started in just a few days after the election and such the Miami Herald’s push to get Obama re-elected has begun. The best way to combat this nonsense is to get in the media’s face with a little New Jersey style attitude and a little teaching like you have found in this post.

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