Target suing “gay rights” group for harassing customers – A PR lesson.
Posted by iusbvision on March 25, 2011
This is a lesson that everyone should learn. You cannot placate or satisfy the radical left. If you give in to them just a little, they will move the goal post continually and as long as demonizing you yields results they will continue to do so.
The radical leftist group objects because Target gave a pro-business lobby a small donation, that lobby gives some money to Republicans, some of which oppose gay marriage. The homosexual angle is just that, an angle. These people are anti-capitalist and will keep up their harassment until forced to stop, Target closes, or they realize it is not in their interests to stay.
Target first started giving in by making new “pro-gay” policies etc etc. Look at what it has gotten them. This isn’t about gay policy, this is about money and anti-capitalism. So now Target has crossed its “Amy Grant” customer base that it had courted for many years and still the gay leftist group trashes them.
[Editor’s Note – Valuable Lesson: Once you are targeted in the culture war, or you participate in it as Target did with their Amy Grant ads, you had better stake out your territory, stick to it and not waffle or you WILL lose support with all sides. If Target had made it clear that this pressure group would receive no quarter they could appeal to its cultural advertising base for support and would have gotten it. Now Target has put off both sides. Target’s old cultural ad base now believes Target’s traditional cultural appeal was just an insincere gimmick.]
The best way to deal with groups like this is to make them talk to the hand, and if they use union thug tactics you have to go on the offense.
When Jesse Jackson, CAIR and other leftist shakedown artists targeted radio stations to try and silence talk radio, talk host Jim Quinn had a very effective strategy. No meetings, keep them off your property and don’t respond to them. Pretend that they do not exist other than occasionally saying on the air that you know what these groups are all about. Several groups and companies have used this tactic and it works. It works because Jesse Jackson, CAIR and other pressure groups do not want it known that they are ineffective. So in cases when they are ineffective they go away quietly after a time.
Target is getting no quarter because they showed signs of giving in and actually communicated with these people in an attempt to placate them. These pressure groups on the left are predatory. Once they get blood they will keep coming back for more.
I suggest that every PR director or information officer read the book SHAKEDOWN by Ken Timmerman (a man who I have had the pleasure of meeting).
Speaking of Jesse Jackson, Benton Harbor, Michigan had riot trouble a few years ago and Jackson was able to calm the situation down. Do you know why he calmed it instead of fanning the flames for the press? Jesse Jackson went to Whirlpool Corp and made it very clear that he would use those crowds and march against Whirlpool if they did not present his group “Rainbow Push” a nice fat six figure check. Jackson was aware that Whirlpool was outsourcing and flying in foreign workers to replace local Americans in a town that had the highest unemployment in Michigan. It would not have gone over well for Whirlpool if they had resisted. I know this because I worked at Whirlpool at the time and had regular access to many of the top people there (and for the record I thought their employment practices were offensive too).
Via AP/The Blaze:
SAN DIEGO (AP) — Target Corp. is suing a San Diego pro-gay marriage group to get it to stop canvassing outside its San Diego County stores, alleging its activists are driving away customers.
Rights advocates say the trial between Target and Canvass For A Cause that begins Friday could further strain relations with the gay and lesbian community after controversy over its $150,000 donation to a business group backing a Minnesota Republican candidate opposed to gay marriage.
Minnesota-based Target insists it remains committed to the lesbian, gay, bisexual and transgender community and its lawsuit has nothing to do with the political agenda of the organization.
“Our legal action was in no way related to the cause of the organization and was done so to be consistent with our long-standing policy of providing a by not permitting solicitors at our stores,” the company said in a statement sent to The Associated Press.
Target says it has taken similar action against a number of organizations representing a variety of causes. It alleges in the lawsuit that the San Diego group‘s activists harass customers by cornering them near its stores’ front entrances and debating with them about their views on gay marriage.
The group says it canvasses at shopping malls, college campus and stores like Target to collect signatures and donations in support of gay marriage.
The corporation says at least eight Target stores in the area have reported receiving more than a dozen complaints daily since canvassers started working outside their stores in October 2010. Target says the activists have refused to leave when asked politely and shown the company’s policy prohibiting “expressive activity” on its property.